Published · 8 min read
Landing Pages that Sell: A Checklist
Use this checklist to diagnose friction and improve conversions on your landing pages.
Above the Fold
- Clear value prop headline
- Strong proof (metric or case line)
- Primary CTA visible without scrolling
Structure & Copy
- Benefits > Features
- Objection handling section
- Social proof and specificity
Friction
- Remove unnecessary fields and steps
- Ensure fast load and visual stability
- Use clear, active CTAs